Wildlife Conservation Film Festival (WCFF), “an organization that creates public awareness programs that inform, engage and inspire audiences about the need for and importance of global biodiversity protection,” appointed DDB New York as its pro bono agency of record, effective immediately.
DDB will be tasked with creating campaigns to increase understanding of WCFF as an organization and to encourage attendance to WCFF’s flagship event in New York City in October of 2016. They launched their partnership with the organization this month with a rebranding effort, which included designing a new logo. The agency is expected to launch a campaign next month raising awareness of deforestation’s impact on endangered species.
“WCFF is excited and honored to work with DDB New York,” said WCFF founder and CEO Christopher Gervais. “This partnership will give the WCFF increased exposure and attract a larger audience.”
“The work that Christopher has been doing with WCFF is so important and we are humbled by the opportunity to help WCFF expand and reach bigger audiences,” added DDB New York CCO Icaro Doria, who joined the agency from W+K São Paulo earlier this year.
The appointment follows DDB New York being awarded Time Warner Cable’s creative account last month. Recent pro-bono work from the agency includes this month’s “Get Paid Like a Man” effort on behalf of Young Minds for Gender Equality.