Time Warner Cable will name DDB New York its new creative agency following a review, AdAge reports.
DDB takes over for twelve-year incumbent Ogilvy & Mather, which did not defend in the review. Aside from DDB New York, the other finalists in the process, which was overseen by Ark Advisors, were San Francisco-based agency Eleven and Publicis’ Leo Burnett. Media duties were not included in the review and remain with fellow Omnicom agency OMD.
For DDB, the appointment follows its Chicago office successfully defending State Farm in a review which concluded last month. Last month the agency also picked up Fiat Chrysler’s Alfa Romeo account and welcomed Wendy Clark, who began her tenure as North American president and CEO of DDB Worldwide.
Time Warner Cable spent approximately $188 milion on U.S. measured media in the first nine months of 2015 and $245 million in 2014, according to Kantar Media.
There’s no word on when new work is expected from DDB, but AdAge claims “people familiar the matter” have said it could focus on improving brand perception, certainly an important issue for the brand.