Wednesday Stir

By Kyle O'Brien 

-Arm & Hammer is traveling back to the disco era, but instead of highlighting John Travolta in Saturday Night Fever, the brand is using cats on a lighted dance floor. The work, “Slide Out of Funk,” from agency VIA, shows some funky felines getting down, all to promote the new Slide cat litter.

The animated cats campaign runs on social, animated display banners and in print ads.


-The ad world lost a legend with the death of Wieden+Kennedy founder David Kennedy.

-Another agency founder, John McGarry, co-founder of McGarryBowen, died Oct. 7 at age 81 following a long battle with Parkinson’s disease, as reported by Ad Age.

-Ladder’s new ad for its life insurance not only follows an unexpected storyline for such a typically dry category, but also ends with a wickedly funny legal disclaimer.

-To promote the latest entry in the computer game series Far Cry, its makers have begun a campaign to persuade audiences to book travel to the fictional Cuban Yara Island.

-TBWA\Chiat\Day L.A. has partnered with Period, a non-profit global organization, to ask consumers how period poverty could possibly still exist in the 21st century.

-Home decor rental service Fernish is launching its “Furniture Fails” campaign, showcasing comical furniture mishaps.

-One marketing intern participated in some major attention-grabbing stunts while working with the recently relaunched dating app Thursday.

-Muse by Clio spent a few minutes with Danny Alvarez, executive creative director at Gut.