How an Intern Doubled Dating App Thursday’s Weekly Downloads With a $35 Budget

Anya Jackson decided to put herself on the spot with eye-catching stunts

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What do start-ups and interns have in common? Both need to produce results fast and cheap. To do this they need to feature inspired creativity, as one marketing intern recently discovered when she participated in some major attention-grabbing stunts while working with the recently relaunched dating app Thursday.

Currently studying for a master’s degree in management at the University of Bath, Anya Jackson found herself working with the app and its digital creative lead, Jess Wreford, as part of her studies.

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