-Multimedia marketing content company Joe Berkeley is utilizing a really tall guy to emphasize the benefits of combining home and auto insurance policies for homeowners and first-time buyers in Massachusetts and Connecticut.
The agency tapped 7-foot 5-inch-tall NBA player Tacko Fall to promote the Arbella Insurance Group. In one spot, Fall is seen in a laundromat and confuses his load with one featuring a kids-sized jersey of his. In a nod to an old Coke commercial, Fall tosses his real jersey to the boy at the end. In another, Fall is at a carnival and helps a little girl win a game to quiet a taunting carnival barker.
-In the latest round of consolidation, influencer marketing agency CreatorIQ has acquired influencer marketing analytics platform Tribe Dynamics, which specializes in the beauty and fashion industries.
-The latest installment of Open Plan finds Andy Berkenfield, CEO at San Francisco-based agency Duncan Channon, talking about the evolving work and office life, supporting employees and their mental health and more.
-At Brandweek, actor Gabrielle Union talked with Adweek’s T.L. Stanley about increasing diversity and inclusion in a real and impactful way.
-A new spot for Alpha Foods, made with Mischief @ No Fixed Address, features three censored, potentially famous victims who look a lot like fast food mascots talking about how they were duped by meatless meat.
–JinJa Birkenbeuel, CEO of Birk Creative, writes about how healthcare messaging can best reach Black and Brown communities.
-The producers of Fox’s Family Guy and Seth MacFarlane teamed up with the Ad Council’s “It’s Up To You” Covid-19 vaccine education initiative to produce a three-minute comedic short featuring the show’s characters.
-Muse by Clio talked with global president of the MullenLowe Group Creative Council, Jose Miguel Sokoloff about his creative inspiration.