-Apertura Magazine has been covering the Argentinian economy for 38 years, but having all the economic information wasn’t enough to celebrate its anniversary—the publication wanted to give readers some good luck as well. To do that, it sent a representative to Wall Street to rub the big brass balls of the charging bull with a cloth, which is said to bring luck to finances. With the help of Buenos Aires agency The Juju, Apertura made lucky keychains from the rubbing cloth for its readers, because just placing an ad saying “good luck” would have been way too easy.
– Adweek explores how Leo Burnett and Change the Ref duped an NRA leader into speaking to empty seats representing 3,044 victims of gun violence.
-The pandemic has upended work as we know it, but a number of enterprising publishers are hoping to turn that uncertainty into opportunity.
-Creative agency 180 has opened a luxury operation, 180 Lux, which will be in Paris and Tokyo.
–TBWA\London has named Larissa Vince as its new chief executive, taking over from Sara Tate when she steps down at the end of the summer.
-In partnership with 72andSunny Los Angeles and the LGBTQ+ nonprofit The Trevor Project, the NFL is recognizing the need for better allyship with its new ad.
-Brewer Pabst Blue Ribbon is celebrating the U.S.’s 245th birthday on July 4 by creating a massive 1,776-pack to represent the country’s founding in 1776.
-In other beer news, Corona wants to get people back to the beach by giving away $1 million in “Triptocurrency,” a digital currency valued at $2,500 that can be used for travel bookings made exclusively through Expedia. On July 1, the beer brand will host a one-day instant-win sweepstakes to award the currency, which can be applied to airfare, hotel accommodations or flight and hotel packages. Visit the dedicated website to learn more.