Creative Agency 180 Launches a New Global Luxury Unit

The boutique will be lead by managing partners Laurent Francois and Pierre Humeau

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Creative agency 180 has opened a luxury operation which will be in Paris and Tokyo.

180 Luxe was created by the Omnicom-owned agency following the integration of content business RE-UP in April. It will be led by its founders, managing partners Laurent Francois and Pierre Humeau.

RE-UP launched in London in 2013 when it initially specialized in social media creative and community building. In 2018, it moved its headquarters to Amsterdam and Paris. This lead it to work with luxury brands such as Piaget, Hennessy, Dior, L’Oréal Professionnel Paris, Valentino Beauty, Prada and Adidas.

The offer will bring research and insights, planning and strategy, content creation and amplification, community management and activation services explained Laurent Francois in a statement.



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