Wednesday Stir

By Kyle O'Brien 

-14 Hands Winery is showing people living their best lives and drinking wine from stylish cans. The Washington winery is appealing to a younger audience with a series of ads that are, according to a brand statement, “inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington.”

The “Find Your Wild” platform from agency Team One and director Steve Ayson from production company MJZ, features three ads with people celebrating their bolder side—jumping off cliffs into a pond, drumming with reckless abandon, throwing a big log on a beach bonfire—to launch the 14 Hands brand refresh. An OOH campaign accompanies the videos.

-Fundraising platform GoFundMe is building up a personality, using its first brand campaign to challenge stereotypes surrounding New Yorkers and their reputation for rudeness.

-BBDO New York hopes its ADiverse curriculum program has benefits beyond the agency. The agency is partnering with the New York City Department of Education to get the advertising curriculum program to diverse groups of students in New York schools.

Havas has hired a new chief creative for its Chicago office, Myra Nussbaum, who joins as CCO after spending roughly a year as executive creative director for Leo Burnett.

-VMLY&R is launching its Inclusion Experience Practice, another WPP-owned business with ambitions to positively impact minority representation and support within the advertising industry.

-After removing its famous “Finger Lickin’ Good” tag from its advertising during the pandemic, KFC is showcasing its consumer base’s love for chicken in a new campaign from Mother, including the return of the slogan.

Burger King has teamed with Angry Birds creators Rovio Entertainment and tech developer Zappar to deliver an immersive AR experience as part of its King Jr kids meals.

-As part of its “Confessions” series, Digiday spoke to a senior media executive with experience of running DEI taskforces, who worries that the box-ticking approach is a strategy that doesn’t quash unconscious bias.

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