Wednesday Stir

By Erik Oster 

-Agencies Brand Station and Change teamed up with production house Birth for Restos du Coeur, a French charity which has distributed millions of meals. The “We Still Need Us” campaign (video above) raises awareness to the organization in a year when it is as needed as ever and drives donations. According to a statement for the campaign, nearly 10 million people in France currently live in poverty. The campaign made its broadcast debut yesterday on TF1.

Why GS&P is opening a New York office again, five years after closing up shop in the city.

-Applications are open for Adweek’s 2021 Media Agency of the Year awards. Submit your agency for the Global, U.S. or Breakthrough categories.

Apple’s holiday ad promoting its new HomePod Mini stars Tierra Whack, whose 2018 breakout album Whack World contained 15 mini masterpieces for a total run time of under 15 minutes.

-Retailers are changing up marketing strategies to avoid huge Black Friday crowds.

-A report from the Institute of Practitioners in Advertising (IPA) outlined the five client-agency relationship models that will define the decade.

-Nonprofit organization Kollaboration will be celebrating its 20 year anniversary promoting the Asian American and Pacific Islander (AAPI) creative community in media and entertainment with a virtual event on December 12 featuring performances by musician and YouTuber David Choi, co-owner of Kinjaz and former Jabbawockeez member Ben Chung, singer-songwriter CLARA, rapper Ruby Ibarra, singer-songwriter Megan Lee and renowned violinist Jason Yang.