-We’ve got more SNL alums in advertising with Kevin Nealon‘s role starring in this “Welcome to Slicers Anonymous” Callaway spot from The Kimba Group.
“Golf is an emotional sport—an internal/introspective game where players are always looking to improve in a battle against themselves for their personal best,” Kimba Group co-founder Rebecca Rosof said in a statement. “A support group composed of archetypal golfers who all slice for different reasons, felt like the perfect setting for a dark comedy that tapped into those truths.”
“I liked that there was an actual story with relatable flawed characters who all had a common interest,” Nealon added. “I was also impressed with the gritty production value as well as the comedic overtones.”
-Omnicom Media Group announced a leadership shakeup, appointing Ralph Pardo as CEO for Hearts & Science and Catherine Sullivan as CEO for PHD.
-Goodby Silverstein & Partners hired Jennifer Gomes to lead equity, diversity and inclusion.
-Agencies have big plans for DEI measures but more action is needed.
–Linear TV ad revenue is expected to drop 16% in 2020, according to Magna.
-ViacomCBS agreed to sell CNET to Red Ventures for $500 million.
-Today in dried grape news, the California Raisin Marketing Board sent its integrated marketing account to Sterling-Rice Group, following a review.
-Public Health England director of marketing Alexia Clifford discusses a demanding year.