Mojo Supermarket Hires Droga5 Vet as Managing Director

By Erik Oster 

Mojo Supermarket, the New York independent agency which bought Barton F. Graf’s computers, just hired its first managing director.

Kendra Schaaf joins the agency in the role, tasked with leading client and business operations.

“We were looking for a very specific person. Someone who understands the relentlessness that goes into building meaningful brands that get talked about and who is committed to taking the agency to the next level,” Mojo Supermarket founder and creative director Mo Said explained in a statement. “Kendra gets it. Her first question was how we make our clients the most meaningful brands of the next decade. And she certainly has the background to help us do that.”


Schaaf joins Mojo Supermarket following a year as vp, client services at experiential design agency Fake Love. Before that she spent around two-and-a-half years at BBH New York, where she served in roles as account director and business director across clients including American Express, PlayStation, The Children’s Place and The Trade Desk, as well as contributing to new business efforts. Prior to joining BBH, she spent over two years at Droga5 as an account director for clients including Air Wick, Google and Hennessy. Earlier in her career, she spent time with TBWA\Chiat\Day and CPB in account executive and account director roles for clients including Applebee’s, Old Navy, Pepsi and Visa.

“I really got to know Mo when we worked together at Droga and found that we both want to build something that is completely original,” Schaaf said in a statement. “We both believe that making brands meaningful to people requires outstanding creative ideas, achieved through a deep understanding of business realities, and now more than ever, diversity of thought. Plus, we’re small and nimble, which allows us to really maximize the ways in which this role can benefit our client partners.”

“Given the need for more women leaders in the advertising industry, I couldn’t be more excited to partner with Mo to build the agency of the future,” she added.