Why This Small New York Agency Bought Barton F. Graf's Computers

Mo Said, the founder of independent Mojo Supermarket, explains


Gone but not forgotten, Barton F. Graf may have held its own funeral but its legacy lives on—and so do its computers.

Mojo Supermarket, an independent New York agency launched last October by Droga5 vet Mo Said, acquired Barton F. Graf’s computers as an homage to the agency with a desire to continue making the kind of cutting-edge work Gerry Graf’s shop spent a decade crafting.

Said explained that Mojo Supermarket found its unusual name when its first client said it needed help getting its mojo back, adding that he liked the idea of alluding to a supermarket where you can find what you need.

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