Wednesday Stir

By Erik Oster 

-StrawberryFrog launched a national “Main Street Sam” campaign showing how Truist Financial is helping small businesses overcome the financial challenges of the pandemic. The launch spot (video above) focuses on a dog named Sam who visits local businesses for the treats. We like dogs.

“We are telling the story of how small businesses are re-emerging from this challenging moment in time,” StrawberryFrog CEO Scott Goodson said in a statement. “There are a lot of messages out there, so the team wanted to tell this in an optimistic, an original way.”

“At Truist, we know small businesses are the lifeblood of our communities. And, the struggle continues for many small businesses to keep their doors open. Driven by our purpose to inspire lives and build better communities, we’re helping small businesses come back, emerge stronger,” added Truist enterprise brand officer Beth Ventura. “‘Main Street Sam’ is an expression of our collective optimism and the joy of seeing communities moving forward.”


Apparently Sam is more than he seems.

“There is a group of people living among us who literally help our communities thrive. So we’re telling an upbeat story with a nice twist, that leaves people with a smile on their face,” StrawberryFrog executive creative director Tyler DeAngelo said in a statement. “We are celebrating the excitement of small businesses starting up again, using Sam, the dog, who represents all of us.”

-Digital marketing director Lamees Barnett is suing MuteSix for racial and gender discrimination, alleging the agency fired her as retaliation for voicing complaints about her alleged mistreatment.

-Kiwi fruit leader Zespri appointed an integrated WPP team as its global agency of record.

-The death of assistant director John Nolan due to Covid-19 following a commercial shoot has renewed concerns about the safety of filming.

-A look at some in-house marketing role salaries.

-It’s the return of mediapalooza.

-Mother partner Chris Gallery walks through Mother London’s return to the office.

-Whirlpool appointed WPP as its strategic communications partner in EMEA, across 29 countries.

-Aldi U.K. is the new sponsor of the Great British Bake Off, replacing Amazon.