Deli meat and cheese brand Dietz & Watson of Philadelphia has selected IPG’s Mediahub as its media agency of record, following a review launched this May and conducted by Pile & Co. Mediahub will run the account out of its New York office. The review included several other agencies, according to a source with knowledge of the process.
“From our first meeting, we were really impressed with Mediahub’s understanding of our business and experience working with challenger brands to grow awareness and market share,” Dietz & Watson evp, brand strategy Lauren Eni said in a statement. “Their commitment to creative solutions, paired with strong category expertise, make them the ideal partner for us as we evolve and scale our U.S. marketing.”
Mediahub will be tasked with delivering highly targeted media strategies and activations across all channels. According to a statement, Dietz & Watson selected the agency for its audience insights and expertise developing creative, data-driven media plans designed to drive brand awareness and sales.
“Dietz & Watson is a brand with a strong heritage and personality, committed to influencing culture and connecting with customers in new and innovative ways,” Mediahub executive business lead Drew Watson said in a statement. “In such a dynamic and competitive category, a creative media approach backed by rich and unique consumer insights can deliver outsized results. We’re thrilled to partner with Dietz & Watson to make bold decisions in media and marketing, and expand their reach and impact across the country.”