Wednesday Stir

By Kyle O'Brien 

-The NFL Draft is coming up tomorrow, and Toyota, the Official Automotive Partner of the NFL, has enlisted 2022’s “Mr. Irrelevant,” Brock Purdy to star with the all-new 2025 Toyota Crown Signia to welcome a new generation of Draft superstars. The spot, titled “Purdy Good Advice,” depicts Purdy giving unserious tips to new players entering the NFL Draft. The 30-second spot will play across linear, streaming and social channels, including during NFL Network’s presentation of the 2024 NFL Draft.

-TikTok’s tentative future in the U.S. has once again sparked client concerns after the House’s passing Saturday of another divest-or-ban bill, and ADWEEK talked with industry people to find out what the future might hold.


-Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding.

-On the latest episode of The Speed of Culture, the host sits down with Alicia Tillman to discuss how Delta continues to innovate and lead in the aviation industry.

-The commitment to sustainability must be embedded into a brand’s story, writes Cristina Tazza, chief strategy officer of Design Bridge and Partners.

-It’s a big sports time of year, and the NHL playoffs are getting underway. Liam Neeson is using his very particular set of vocal skills to voice the new NHL on ESPN Stanley Cup playoffs spot, created in collaboration with Preacher. He reminds fans that once the Stanley Cup Playoffs start, records are erased, stats are wiped clean and we’re back to a blank slate.