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-Eating disorders have a lot of stigma around them, meaning people rarely seek help when they need it most. Acadia Healthcare worked with its creative agency of record, Bakery, to flip the script and bring awareness to the issue. In a new campaign, “Every Bite a Battle,” the Austin-based agency worked with Acadia’s treatment facility, Timberline Knolls, to identify women who have vanquished their eating disorders, painting them in a heroic spotlight and celebrating their strength. Working with photographer Szilveszter Makó, the campaign centers on three Timberline Knolls alumni, creating large-scale battle scenes where they stand in triumphant poses. The brand also launched a microsite that offers a closer look at each woman’s victories.
-Hinge and Wieden+Kennedy have added to the “Designed to be Deleted” campaign, using real dating success stories to show its mascot, Hingie, being rewarded for its sacrifice in the afterlife.
-Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division, replacing longtime marketer Jeff Jarrett, who is retiring.
-Bacardi is leaning further into music as a key driver in its marketing, kicking off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello.
-Lions Creators will run alongside the annual Cannes Lions Festival of Creativity from June 18-20 and it will include a curated mix of learning and networking experiences for creators.
-The legacy publisher Field & Stream is capitalizing on its brand equity through a slate of novel brand licensing initiatives under its new ownership.
-St. John’s University will celebrate the life and legacy of advertising industry pioneer Jerry Della Femina in a reception hosted by The Lesley H. and William L. Collins College of Professional Studies on April 24. The celebration begins at 5:30 p.m. in St. Augustine Hall on the Queens campus. Included on the agenda is a short film chronicling Della Femina’s career and a question-and-answer session with students in the University’s advertising communications and public relations programs. Della Femina founded his own advertising agency with former colleague Ron Travisano. Over the years, Della Femina, Travisano & Partners developed key ad campaigns for the New York Mets, Isuzu motors, Beck’s beer, Chemical Bank, Pan Am airlines and Ralston Purina’s Meow Mix cat food.