Wednesday Stir

By Kyle O'Brien 

-Zoa Energy is using some “Big Dwayne Energy” to promote the energy drink through one of its founders. The new 360 campaign is focused on giving consumers the same energy and swagger its co-founder Dwayne “The Rock” Johnson exudes. In the hero spot, normal people who are trying to get daily tasks done, like mommy multitasking and gym workouts, get pumped up by Zoa and suddenly turn into The Rock. Zoa Energy is the catalyst for “Big Dwayne Energy,” confidence without cockiness, radiating positivity that draws people to you and having the energy to take on any task. The ad, done with agency partner Haygarth USA, is set to “Big Energy,” by the Grammy-nominated Atlanta rapper Latto.

-Unilever’s chief brand officer, Aline Santos, is leaving the business after 35 years in March.


-Global consultancy Accenture is set to acquire consumer analytics business GemSeek, enhancing the company’s data and AI capabilities while expanding Accenture Song in Bulgaria.

-Gay Times CEO Tag Warner talked with ADWEEK about 40 years of the publication.

-The New York Festivals has named its 2024 NYF Health Awards Health & Wellness and Pharma grand juries. The grand jury is comprised of healthcare and pharma leaders and representing 16 countries worldwide. These juries will review submissions from each exclusive designation, providing both panels with the opportunity to comprehensively evaluate the world of healthcare and Pharma advertising. Susan Perlbachs, chief creative officer for Eversana Intouch, will lead the health and wellness jury and Bruno Abner Rebelo, executive creative director, Grey Health will chair the pharma jury. Visit here for more information.

-Here’s what we know about Walmart buying Vizio.

-Minnesota-based Mendota Heights Family Dental wanted to stand out to attract new patients. To help make that happen they worked with Connecticut agency Decker to help them develop an eye-catching campaign that would give people a bright smile. The creative is based on the finding that people love Mendota Heights Family Dental so much they just can’t wait to tell everyone. So much so that the instruments are still in their mouths. The result were print ads, posters and OOH that took some time to translate and understand.

Mendota Heights Family Dental boasts positive reviews of the practice, if you can understand them.