-The world’s largest dance-fitness brand, Zumba, is finally launching an app for consumers. To complement the launch, the Latin-inspired brand has created a brand marketing campaign called “Zumba Responsibly.” Zumba worked with Joan Studios on the PSA-style campaign, where the Zumba community is “warned” about how their obsession with the brand will soar to the next level with the introduction of the new Zumba App. Digital OOH for the campaign will be starting on Monday, Feb 5 in Times Square.
-To illustrate how DoorDash delivers more than just restaurant takeout, the brand wants to deliver the Super Bowl—something from every ad, five dozen supersized prizes—will go to one lucky winner in a campaign by W+K.
–Mark Read revealed WPP will make a $300+ million investment in AI, making it the second holding company in the last week to announce that kind of investment. He spoke with Adweek about the decision.
-Agency Highdive’s co-founder and co-CCO, Chad Broude, shares what marketers should consider when that Super Bowl brief comes in.
-In more Super Bowl news, Special Group taps the Beckhams for Uber Eats’ ad. Hellmann’s revealed its Super Bowl ad from VML. e.l.f. put out a star-studded teaser from agency Shadow.
-Ahead of Valentine’s Day, Teleflora’s hopeful ad focuses on the emotional transformation that love can bring.
-The biggest boost for music, and indeed the biggest Super Bowl ad, is the halftime show, as Usher will find out.