Wednesday Stir

By Kyle O'Brien 

-MassMutual and Grey New York’s latest campaign balances humor with human truths—many people don’t like talking about finances, except for maybe a sleep-deprived dad. One spot shows a mother and father grappling with having no one they can ask for trusted financial advice, except for maybe their tween daughter’s teacher. Another features a father who gives his son advice on almost everything—except when it comes to finances. Then we meet a much-in-need-of-sleep father sharing his financial struggles through a ‘FinTok’ posting spree.

-Industry activist group Clean Creatives today released its third annual F-List, which names 294 agencies that worked for fossil fuel companies in 2022 and 2023.


-As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust.

-WPP has launched a new podcast, “Screaming Creativity,” hosted by WPP’s chief creative officer, Rob Reilly. Reilly will be joined by influential leaders from across the creative industries, including brands and entertainment, to engage in candid conversations.

-Deloitte is launching a new sports marketing campaign from Maximum Effort celebrating women on the court and in the conference room, featuring Diana Taurasi, Sydney Colson, Theresa Plaisance and Sylvia Fowles.

-Shell has a new media agency in Havas Media, which will take over the oil company’s global B2C strategic media buying starting January 2024.

-FCB Health New York is leading a coalition to remove barriers to lifesaving mental health care for doctors. In honor of National Physician Suicide Awareness Day on September 17, “Disappearing Doctors” is a global coalition of organizations dedicated to advocating for and providing mental health support to doctors. The coalition launched its newest campaign to elevate the epidemic of physician burnout and suicide, and honor the many lives lost. The disposable nature of medical supplies is the basis of the idea for “The Disposables,” a tribute to those doctors who were lost while marking a new beginning for those who are struggling. The campaign features an original collection of powerful portraits and stories of doctors who have died by suicide, created by artist Jeremy Rosario.