Wednesday Stir

By Kyle O'Brien 

-Miners usually pop out of your couch to grab some popcorn and whistle a tune, right? If it’s for Kernel Season’s flavored popcorn, yes. From Richmond-based creative agency Familiar Creatures comes a quirky, humorous new campaign for the popcorn seasoning brand by Sauer Brands. The “Just Add Interesting” campaign is a rallying cry to never be boring and always add interest to your popcorn and whatever you’re doing while eating that popcorn.

-May is Mental Health Awareness Month. Michael Harari, a longtime, awarded creative director for the likes of BBDO and Barker, is adding cookbook co-writer to his resume with the recently published Mind Over Batter, a baking cookbook with tips and tricks for mental health, out March 21 from Chronicle Books. With his friend Jack Hazan—a therapist and baker by trade—Harari crafted a book brimming with reminders for self-care and joy, as well as recipes that fuse Harari and Hazan’s Syrian-Jewish background with their American upbringing.


-Vital Farms has moved on from Preacher and named Gut Miami its agency of record.

-Adweek looked at how Gold House honors Asian American excellence with awards like the A100 and other ways to mark the cultural impact of the AAPI community.

-Oatly and Minor League Baseball have formed a unique partnership to introduce cheeky new rituals.

-Executive juries from around the world will join leading press titles to discuss the best work from this year’s Gerety Awards as the final deadline of May 12 approaches. RSVP here for insights from the judging sessions held in Bogota, Chicago, London, Stockholm, Bucharest, Madrid, Dubai, Berlin, Mumbai and AU/NZ.

-The Badger Agency was recently named creative agency of record for the Wella Professionals’ Ultimate Repair product line. In its first campaign, “Make It Legendary,” smooth and strong hair take center stage. “This campaign is fueled by the power of women to be bold, proud and fierce,” said Madonna Badger, Badger Agency founder and chief creative officer.