Wednesday Odds and Ends

By Kiran Aditham 

-CNet: New iPhone 4 ads are changing the conversation. link

-Optimus, via its live-action production arm ONE at Optimus, signed on as the official production partner of this weekend’s Pitchfork Music Festival.


-Pepsi to invest $1.3 million for Gulf Aid. link>link

-Vancouver-based firm Engine Digital hired James Riley, former global director of marketing for Disney Online and CEO of, as partner/EVP of client services.

-A new U.S. ad spending forecast paints a rosier picture than previously reported. link>link

-Steve Peckham joined Olson as SVP and director of holistic services.

-KFC’s Double Down=fail? link>link

-What’s creepier, the new Chevy Volt ads or John Carpenter’s Christine? link>link

-—The 4A’s welcomed Portia E. Badham as SVP, communications and Singleton Beato as SVP, diversity & inclusion and talent development.

-Pentagram teamed up with the USA Bid Committee on the design of the graphic program for the US bid to host the Olympics in 2018 or 2022. link>link

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