-CNet: New iPhone 4 ads are changing the conversation. link
-Optimus, via its live-action production arm ONE at Optimus, signed on as the official production partner of this weekend’s Pitchfork Music Festival.
-Pepsi to invest $1.3 million for Gulf Aid. link>link
-Vancouver-based firm Engine Digital hired James Riley, former global director of marketing for Disney Online and CEO of AdCritic.com, as partner/EVP of client services.
-A new U.S. ad spending forecast paints a rosier picture than previously reported. link>link
-Steve Peckham joined Olson as SVP and director of holistic services.
-KFC’s Double Down=fail? link>link
-What’s creepier, the new Chevy Volt ads or John Carpenter’s Christine? link>link
-—The 4A’s welcomed Portia E. Badham as SVP, communications and Singleton Beato as SVP, diversity & inclusion and talent development.
-Pentagram teamed up with the USA Bid Committee on the design of the graphic program for the US bid to host the Olympics in 2018 or 2022. link>link
More: “Tuesday Odds and Ends”