Goodrich is planning on giving cars some brand new shoes, making your vehicle capable of performing 1G turns. That’s just a fancy way of saying better grip. BF Goodrich has teamed up with The Martin Agency to put out a campaign. The strategy behind this campaign is to show the tires grip, acceleration and toughness through the influence of specific animals that fit each category.
The spot shown here is of a window-washer on a skyscraper who can’t reach what looks like bird poo or a dead bug. He bolts on a tree frog hand (what else?) and is now capable of scraping off the mess by sticking to the glass with his new appendage. The strategy? Goodrich tires will provide your car with better grip. Get it? Got it? Good. I know men like animals and cars and I get the strategy very clearly though some may think that poor window guy turned into a Martian. I think the campaign itself should bolt on a pair of wings and fly away. C’mon guys. You can do better than that.
More: “Pirelli Makes Promotional Calendar That Has Nothing to do With Tires (NSFW)”