-Humanaut launched this spot as part of a “Call Us Crazy But It’s Working” campaign for Organic Valley (video above)
-Los Angeles full-service agency was named as creative agency of record for Sambazon, market leader in the frozen açaí berry category. The agency’s first work for the brand is expected at the beginning of next year and will encompass social, digital, and experiential elements, targeting millenial and Gen Z consumers.
–AMV BBDO profiles “Compton Cowboys” in latest “Made of More” effort for Guinness.
–Odell Beckham Jr. and Clay Matthews return in Carmichael Lynch’s new “Workin’ Out with Sasquatch” spots for Jack Link’s.
-Huge hired Matt Weiss as managing director of growth.
-WPP experience agency SET Live launched in North America, based out of New York.
-WPP-owned Wunderman, meanwhile, purchased a majority stake in U.S.-based software solutions specialist Pierry.
-Sibling Rivalry added dance and performance focused director Andy Margetson to its directorial roster.