Wednesday Odds and Ends

By Erik Oster 

-Rethink’s pre-roll ad for Scotts Canada lets you kill it, not just skip it (video above).

-VFX house Smoke & Mirrors New York appointed Warren Paleos as head of flame.

Recently promoted R/GA vice president, activation strategy and partnerships Jess Greenwood tells Adweek “It’s Time for Marketing’s ‘Token Women’ to Shatter the Glass Holding Others Down.”


In its latest weekly bulletin, New York’s Merkley + Partners argue that observant Muslim women–and their fashion choices–have become part of mainstream consumer culture.

Chicago-based design-driven production company Sarofsky added creative director Patrick Coleman and producer Sam Clark to its staff.

RTO+P created an app called CARemojis, which might confuse you since CAR stands for the California Association of Realtors.

McKinney won streaming service TuneIn without a review. Its first campaign debuts this week.

Clients are also frustrated about marketing talent. Who knew?