Thursday Morning Stir

By Erik Oster 

-Axe nixed DDB Puerto Rico’s “Sexy Beast” campaign (video above), saying it didn’t fit with brand’s more “progressive” new direction. appointed OMD as its new media agency, following a review.

iris appointed former Buzzfeed director of brand strategy Digby Lewis as head of platforms and distributions


-Budweiser announced a partnership with six Olympic/Paralympic athletes as part of the brand’s sponsorship of the Olympic and Paralympic 2016 Team USA.

 –Publicis and Citi are launching a new campaign called “Make It Here.” There will be TV, though AdAge doesn’t have it yet.

The Guardian has “jumped in the deep end of the pool” on VR.

-LBB talks with Poo-Pourri founder and CEO Suzy Batiz, and vice president of creative Nicole Story, on “why an honest, head-on approach is the only way.”

-Marketing consultancy R3 appointed Melissa Lea as managing director in the U.S.