-Adweek explores “5 Cultural Trends for 2016” (video above).
-The Advertising Club of New York CEO and president Gina Grillo claims “The Future of Marketing is Here in Out-of-Home.”
-Adweek examines “4 Times Facebook and Twitter Copied Each Other in 2015.”
–Wired interviewed Lex Luthor (as portrayed by actor Jesse Eisenberg) in a recent advertising “editorial” promoting Warner Brother’s Batman V. Superman: Dawn of Justice.
–NBC Sports launched on Snapchat ahead of its New Year’s day broadcast of the NHL’s annual “Winter Classic.”
-AdAge examines how “Peyton Manning’s Brands Stand By Him” amidst doping allegations.