-Pool Stockholm pranked theater goers with “The Zombie Kiss Cam” for Gröna Lund (video above).
-Siteworx appointed former Ogilvy ECD Greg Johnston as executive creative director.
-Minneapolis-based Martin Williams Advertising hired Dan Erickson, art director; Tara Henderson, account director; and Cameron High, associate creative director.
-ALMA created a Tumblr site called TheFactsNow.com for Tobacco Free Florida.
-DARE Vancouver hired Mathew Stockton, director of client services; Chris Kleiter, and Kaya Wiggens, group account directors; Darcy Twarog and Jacob Gauthier, art directors; and Greg Kieltyka, copywriter.
-London-based creative agency Green Cave People,launched a magazine called Peephole.
–Adweek rounds up the best April Fool’s day hoaxes.