Vonage has selected FCB Garfinkel as its brand agency of record, following a review.
The brand launched the review in December, after parting ways with JWT, who won the account in early 2013.
“We’re thrilled to be helping evolve the Vonage brand,” said FCB Garfinkel CEO Lee Garfinkel, in a statement. “This is a fascinating company, a proven disruptor and innovator that has consistently enabled connections and brought real value to consumers. Vonage has extended that same value into the business market, and we’re excited to tell that story.”
FCB Garfinkel is tasked with developing overall brand strategy and launching “a new brand campaign that articulates the depth of the Vonage value proposition not only for consumers, but also for businesses that are moving to cloud communications solutions.” New creative, which will likely encompass both broadcast and digital, is expected by the middle of the year.