-Wil Wheaton gets his beer geek on in online ad for Newcastle Scotch Ale (video above).
-Some top social media PSAs from around the world.
-New York-based production company BaseCamp Entertainment announced the addition of multidisciplinary creative Carlos Perez to its directorial roster.
-Brand experience agency Momentum Worldwide announced the appointment of Matthew Gidley as managing director of its Chicago office.
-YouTube is debuting its new music streaming service next week.
-Victors & Spoils announced the addition of Danielle Fuller as director of account management and planning.
–NuContext Creative announced that, led by company Founder/Executive Creative Director Angela Guice, it is partnering with Creative Director/Writer/Director Kenny Rhodes on a new EPK division.
-Land Rover North America released “The Vanishing Game”, an “interactive digital book” by British author William Boyd. Y&R New York developed the project, Tool of North America created the tumblr site, and Mindshare is managing media strategy, planning and partnerships.