Wednesday Odds and Ends

By Kiran Aditham 

Good Karma $1, a film co-produced by Alex Bogusky and his FearLess Cottage along with Kids at Play, has been accepted into the DC Shorts Film Festival. link

-Chicago-based, Publicis Groupe-owned performance marketing agency Performics recently held its second annual Community Performance Day. Here’s a recap. link


-Speaking of Chicago agencies, AbelsonTaylor manager of integrated production, A/V Mitch Apley won big at the Chicago 48-Hour Film Project. link

-In an effort to boost its digital department, Hyundai’s SoCal-based agency of choice Innocean hired a few folks including R/GA SF alum Peter Cole as VP, director of creative technology. In addition, Innocean welcomed Uwe Gutschow, founder of Saatchi & Saatchi South Africa’s digital division AtPlay, as VP, digital engagement and strategy director.

-Shoe designer Brian Atwood will have to nix the orgy idea if he wants to get an ad on New York’s Taxi TV. link

-JWT New York and Macy’s turn Yes, Virginia into a musical. The latter company will also award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. link

-Fallon is trying to find a bone marrow match for digital account supervisor Eric Gilseth, who is fighting Stage 4 Lymphoma. Along with a National Marrow Registry drive at its offices today, the Minneapolis agency has also launched a website to donate. They’re still over a grand short of their goal so feel free to chip in and help a good cause. link

-Google has given its AdSense interface a facelift. link