Wednesday Morning Stir

By Erik Oster 

-MullenLowe Mediahub, New York Times’ T Brand Studio and comedians Oscar Nunez, Andy Kindler and Sara Benincasa take on the “Never-ending Workday” for Dropbox (video above).

-S4 Capital acquired digital agency Firewood and is merging Firewood with MediaMonks.

-The first rule of the Digging Into Deutsch podcast is you don’t talk about work.


-After failing to hit recruitment goals, the U.S. Army is targeting Gen Z with personalized, data-driven ads.

-Deutsch New York promoted Julie Kravetz and Vinney Tecchio to evp, group strategy director and vp, new business creative director, respectively.

-FCB ended its partnership with the London International Awards following Ted Royer‘s appearance.

-Wave, a sports media company which has partnered with brands including Gatorade, Taco Bell, MillerCoors and McDonald’s, brought on Josh Abrams from Fatherly and Rebecca Hawkins from New York Times’ former influencer agency HelloSociety.