-Portland, Oregon agency Swift recently kicked off its relationship as social AOR for Gatorade with a campaign promoting the brand’s sports highlights app (video above). Entitled “#ThisHighlight,” the campaign debuted in late June and will run through September.
“From the start, it was clear to us that Swift doesn’t just know social, they live it. They bring a fresh, youthful perspective to the work and really know how to connect with our audience,” Gatorade head of consumer and athlete engagement Jill Abbott said in a statement. “Their collaborative approach and solid grasp of sport culture is a winning formula for a successful partnership with Gatorade—and it shows big time in this new campaign for the Highlights app.”
-Independent New York agency Barton F. Graf will close by the end of 2019, after nearly a decade in business.
-American semiconductors, computer chips and graphics processing units manufacturer Advanced Micro Devices (AMD) appointed Omnicom’s TBWA as global creative and brand agency of record, following a review.
-San Francisco creative studio Bonfire Labs implemented a new ownership structure led by current partners Chris Weldon, Mary Mathaisell and Jim Bartel, following the retirement of founders Lisa Hinman and John Crossley.
-Coca-Cola defended its “Equal Love” ads in Hungary in the face of backlash from the country’s far-right Fidesz party.
-MediaCom CEO, EMEA Josh Krichefski examines whether client behavior impacts the mental health of agency personnel.