Wednesday Morning Stir

By Patrick Coffee 

-We have no idea what Wagon Wheels are, but MullenLowe U.K. tells us they’re “epic inside.”

-It’s official: WPP has joined Y&R and VML to form VMLY&R.

-Under Armour picked Tommy Hilfiger’s longtime marketing chief as its new CMO.

-Advertisers liked Instagram just as it was, thank you very much.

-Things aren’t looking so great for Snapchat, however.

-So you want to cast a Muslim woman in your ad? Here are 4 questions you might need to ask first.

Rebecca Coleman of Something Massive argues that women work too damn hard to reach middle management.