Wednesday Morning Stir

By Erik Oster 

-A group of six-year-olds talk to older folk about making friends in BMB’s “Be More Us” for the Campaign to End Loneliness (video above).

Martin Sorrell told a crowd at New York’s Techonomy conference that he’s perfectly comfortable with retirement. Just kidding, he’s never retiring ever.

-Multicultural agency Alma teamed up with Free Radicals founder Christian Picciolini, a former neo-nazi group leader, to combat hate groups using paid search.

-PMH account director Kennedy Zakeer puts your side project to shame by saving rhinos with the nonprofit she founded, Council of Contributors.

-Ogilvy & Mather New York group creative director John Longterrible term says “content” is a and you should stop using it.

-Advertising Standards Authority (ASA) banned a BMW broadcast spot by FCB Inferno for promoting dangerous driving.

-The Vitamin Shoppe is localizing its marketing by launching an Instagram account for each of its 800 U.S. stores.