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With increased ease of access to potential members and the ability to easily indoctrinate vulnerable individuals with misinformation, it’s now easier than ever for hate groups to recruit new members online. They even have bots to help. But one agency is finding their own unique way to combat hate.
Inspired by insights from Seth Stephen-Davidowitz’s Everybody Lies, in which the author analyzed sentiment via search term data, multicultural agency Alma realized that the path to extremist ideology often starts with searches leading to outlets promoting propaganda and misinformation.
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