-Huge spreads some holiday cheer for Lyft with a spot promoting its Merry Mode (video above).
-Pringles will make its Super Bowl debut with a new “Flavor Stacking” spot from Grey.
-Adweek has more agency holiday cards for you.
-More advertisers are turning to independent agencies amidst fallout from media transparency issues.
–LBB talks with MDC Partners chairman and CEO Scott Kaufman about the holding company’s “stellar year.”
–Star Wars is partnering with energy supplier EDF on its “Pretty Curious” campaign to get girls interested in STEM careers.
-Association of National Advertisers (ANA) CEO Bob Liodice wants brands to share diversity info with the organizations.