-Isobar Sweden launched “The Coke-moji Happiness Experiment” for Coca-Cola (video above).
-Digiday explains “Why agencies take Glassdoor seriously.”
–Anheuser-Busch InBev is planning to make an offer to purchase SABMiller.
–Mark Zuckerberg explained that Facebook is adding a button to express empathy, not a “dislike” button.
–WPP CEO Martin Sorrell called Facebook’s video metrics “ludicrous” during the opening keynote at industry conference Dmexco.
-LBB explores “How Cream Kick-Started the Career of Advertising’s Elite.”
–Havas CEO Yannick Bolloré said “I don’t know and I don’t want to know…” when asked what percentage of the agency’s business is digital.