Wednesday Morning Stir

By Erik Oster 

-Ellen DeGeneres parodies Mathew McConaughey Lincoln ad (video above).

-State Farm drops Rob Schneider from ads.


-Cadillac to move global headquarters from Detroit to New York.

-Ross Hoffman, director of brand strategy for Twitter, discusses Twitter’s marketing war room.

-The secret to BuzzFeed’s viral video successes: data, and truth.

CNN claims content deal with Genworth is “the future of advertising.”

-NFL advertisers navigate fallout from domestic violence drama.

-Vayner Media CEO Gary Vaynerchuk teams up with David Beck, former senior VP and general manager of social media at Univision, and Jesse Redniss, former senior VP of digital for USA Network, to form BRaVe Ventures, “a company that will advise on and invest in companies and invest in digital technologies.”

-James Thompson, Diageo’s global managing director of Reserve Brands, says “branded content lets brands tell a story in a way that ads don’t allow.”