BBDO Advocates Real Life Conversation for Starbucks

By Erik Oster 

BBDO has a new campaign for Starbucks encouraging people to have real-life conversations.

In a series of spots we see text messages going back and forth while hearing people talk. Each time, the actual conversation communicates something that the text can’t, highlighting the importance of face-to-face conversation for communication, followed by the tagline “Sometimes the best way to connect, is to get together” and the Starbucks logo. It’s a clever way to highlight Starbucks as a meetup spot for casual conversation, although the premise begins to run a bit thin after viewing all three ads. Since people are already familiar with the products, emphasizing this aspect of the brand makes sense, and the campaign manages to do it with nothing more than voice and text (so Starbucks seems to getting a bargain here).


We’ve included “Apology,” as well as “Date” and “Kick” after the jump.



Agency: BBDO New York

Client: Starbucks

Title: “Conversation Films”


Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Dennis Lim

Executive Creative Director: Juliana Cobb

Executive Creative Director: Tom Markham

Creative Director/Copywriter: Paul Bartow

Senior Copywriter: Dana Stalker

Associate Creative Director: Rachel Frederick


Director of Integrated Production: David Rolfe

Senior Producer: Becky Burkhard

Director of Music: Rani Vaz

Music Producer: John Melillo


Worldwide Senior Account Director: Brandon Fowler

Account Manager: Catherine Wright

Account Executive: Miranda Hardy

Group Planning Director: Rich Santiago

Account Planner: Sofia Morales

Engagement Planner: Kevin Wang


Director: Peter Jensen


Audio Post House: Sound Lounge

Sound Engineer: Tom Jucarone

Sound Engineer: Glen Landrum

Sound Engineer: Pat Christensen

Executive Producer: Vicky Ferraro


Edit House: Go Robot

Editor: Adam Liebowitz

Editor: Joe Kriksciun

Animator: Christian Matts