We Hear: Snyder’s-Lance Changing Agencies

By Patrick Coffee 

snyders lance

In September, we posted on the Camel/RJ Reynolds account leaving South Carolina/New York-based agency BFG Communications after more than 17 years. While multiple sources told us that the account went to Havas Chicago, we never received confirmation.

Today we hear of another account shakeup at BFG: a tipster claims that Snyder’s-Lance may be shopping around. The client, maker of sandwich crackers most often encountered in workplace vending machines around the country, signed with BFG in December 2012.

After our initial post on Camel, several readers reached out claiming that at least 50 team members at various offices had been laid off; today a tipster claims that the loss led to the closing of offices in Savannah and Tampa and that two rounds of layoffs in recent weeks have reduced the total workforce at the agency’s South Carolina office.

Another tip claims that the MillerCoors account is no longer with Bromley Communications of San Antonio. MillerCoors did sign the Publicis agency as its Hispanic media buying/planning AOR almost exactly six years ago, but the reader tells us that the client will be shopping elsewhere due to disagreements over audience targeting strategies.

We’ve yet to receive confirmation regarding either of these tips. Updates as they arrive.

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