We Hear: McGarry Bowen’s Tagline for FIOS Was a Miss

By Matt Van Hoven 

Late last week McCann Worldgroup learned that it has retained the much sought after Verizon FIOS business. Today a minor detail has emerged, McGarry Bowen’s tagline. We hear they pitched: “you’ve got to get it, to get it.” They didn’t get it, as you know.

Interestingly that line is very similar to another McGarry client’s tag. Sharp: “you’ve got to see it, to see it.” GSD&M also likes to do this.


More:GSD&M Really Likes to Get in, Do Something, Then Get on With Life