We Hear: Big Changes Coming to Rosetta

By Patrick Coffee 

rosetta_logoToday Rosetta confirmed that it will announce some big changes in its leadership later this week. The move is not unexpected given the September announcement that now-former CEO Tom Adamski would lead the new Razorfish Global network, a group “comprised of the Razorfish, Rosetta, LEVEL Studios and Denuo brands” as well as “portions of the Groupe’s latest acquisition, Nurun.”

Talk amongst various offices hints at a “big reorg” coming. We were told that we would have to wait for the press release for confirmation on details, but the digital grapevine does claim knowledge of some changes:

  • “Several managing partners” have already left the agency
  • The entire lineup will be “streamlined”

The only individual name we hear among the alleged departures is that of Lars Bastholm, who joined Rosetta as its first-ever global CCO almost exactly one year ago after spending time in top creative roles at Cheil USA and AKQA and serving as digital chief at Ogilvy North America. While we can’t confirm that Bastholm is among those leaving the agency, we expect the news to include both hirings and firings.


You may remember that a string of changes preceded this pending shakeup: over the summer, Rosetta lost a COO and a CFO while gaining an ECD and a managing partner. That move followed an April round of reductions affecting approximately five percent of North American staffers as well as the February departure of ECD Dave McClain.

Updates when we receive them…in the form of a press release.