Last year, FCB Chicago (then Draftfcb Chicago) caused a stir with its “Show Your Joe” spot for Kmart and Joe Boxer. The spot, which showed boxer-clad men jiggling their unmentionables to the tune of “Jingle Bells” went viral while stirring up controversy among the easily offended and earning the unofficial title “Jingle Balls.”
This year, FCB Chicago is back with a new holiday musical, moving on to a new body part but sticking with same song. “Jingle Bellies” features men clad in open suit tops and pajama bottoms exposing their bellies, as you might imagine, and performing a percussive rendition of “Jingle Bells.” The 60-second spot ends with a surprise tip of the hat to last year’s spot, and the same “Get More Christmas” tagline. Fans of last year’s spot should enjoy it well enough, although without the same level of controversy it’s unlikely to generate the same viral success as “Show Your Joe” and those irked by that attempt will continue to not be amused. The ad, which like last year’s spot was directed by Wondros’ Christian Weber, makes its broadcast debut tonight.