Our friends at Adweek just received an internal memo confirming that JWT will no longer be AOR for Vonage.
JWT won the account from TBWA\Chiat\Day in January 2013 after “a very competitive review, in which all of the agencies showed an impressive effort and high-quality work,” but the company may not have an AOR at all moving forward. Here’s the gist of the note from JWT business director Ruston Spurlock:
“Following the recent departure of Vonage’s CEO, Marc Lefar, the company was asked to dramatically cut costs. As a result, in 2015, Vonage will be shifting to an agency that is more suited for their tactical needs.”
This marks a sharp contrast from the company’s 2013 statement that “Advertising is one of the most public-facing manifestations of Vonage’s business strategy” and hints at declining revenue.
Since Vonage has yet to speak of an agency review, sources tell Adweek that it may well work with various shops on a per-project basis. Its latest TV spot, for example, was created by FCB Garfinkel…