Saatchi & Saatchi Raises Awareness of ‘The Talk’

By Patrick Coffee 

Here’s a new and timely campaign from Saatchi & Saatchi’s New York office. The client is Brotherhood/Sister Sol or “Bro/Sis,” a Harlem-based youth development organization that has played an active role in the movement to reform the NYPD’s controversial “stop and frisk” policy, which disproportionately targets young men of color.

Here’s the spot, which debuted on the group’s YouTube page yesterday:

It’s a bleak portrait of the difference between the police department’s approach to serving disparate communities, and its purpose is to raise awareness of conversations like those depicted above.


Talk about the talk, a site set up as part of the campaign (which also includes social media elements) lays out the campaign’s theme:

“It’s time to acknowledge that the conversations about the police that happen in black homes are often very different than they are in white ones.”

The piece was written and directed by Saatchi NY ECD Peter Moore Smith; full credits below.


Agency Credits

Jay Benjamin – Chief Creative Officer

Peter Moore Smith – Executive Creative Director/Director

Johnnie Ingram – Creative Director

Tanya LeSieur – Chief Production Officer

John Doris – Director of Content

Kedma Brown – Director of Integrated Production

Sheldon Levy – Executive Producer

Jennifer Shepard – Interactive Designer

Chris Kline  – Interactive Designer

Jeong Park – Associated Integrated Producer

Steve Nowicki – Lead Creative Technologist

Robert Moon – Information Architect

Emily Wilcox – Management Director

Taylor Doyle – Account Executive:



Aero Film, New York, NY

Peter Moore Smith- Director

Lance O’Connor- Executive Producer                      

Sara Eolin- Executive Producer

Marla Whittaker- Head of Production

Sarah Farrand- Producer

Dave Gare- Co-Producer

Brad Abrams- 1st AD

Beathanne Schebece- 2nd AD

Matthew Snetzko- Production Supervisor

Albert Dobyns- Production Coordiantor


Editing House                                                          

KYLE Edit, New York, NY

Nate Taylor- Editor                                              

Jake Pippin- Assistant Editor                        

Eyton Gutman- Executive Producer


Visual Effects                                                           

Nice Shoes, New York, NY

Lez Rudge- Colorist                                             



Sonic Union, New York, NY

Mike Marinelli- Audio Engineer