Volkswagen Swims with Sharks for a Week

By Jordan Teicher 

Discovery’s annual Shark Week extravaganza not only confirms that viewers go crazy for underwater creatures that can rip them into a thousand pieces, but that brands will use just about any tangential connection to a popular theme to try and wring out that extra dollar. Take the fat, colorful Tide billboard above the Lincoln Tunnel that I came across yesterday: “We get the blood out, too.” That’s one way to do it.

Volkswagen and Deutsch are going all in as well, bringing cars and sharks a lot closer than they’ve ever been before, a true sharknado of brand association if there ever was one. The VW campaign is loaded on social media, mainly focusing on sharable videos through Instagram and Vine. VW created a Beetle convertible that will be used as an underwater cage hooked up to cameras for the remainder of the week, hoping to conquer a chunk of the digital space floating around with these exclusive videos. Credits after the jump.


Client Credits:

  • EVP, Chief Product & Marketing Officer: Wayne Brannon
  • VP, Marketing: Kevin Mayer
  • GM, Marketing Communications: Justin Osborne
  • Advertising Manager: Jeff Sayen
  • Media and Innovation Manager: Jennifer Clayton
  • Advertising Specialist: Chanel Arola


Deutsch Creative Credits and Titles:

  • Group Creative Director: Michael Kadin
  • Group Creative Director: Matt Ian
  • Group Creative Director: David Kim
  • Associate Creative Director: Scott Clark
  • Senior Art Director: Mike Blanch
  • Director of Integrated Production: Vic Palumbo
  • Director of Content Production: Victoria Guenier
  • Executive Integrated Producer: Jim Haight
  • Instagram/Vine Social Video Producer: Jesse Ferguson



Additional Deutsch Credits:


  • Chief Executive Officer: Mike Sheldon


Account Management Credits:

  • Group Account Director: Tom Else
  • Account Director: Monica Jungbeck
  • Account Supervisor: Alex Gross
  • Account Executive: Tara Poosti
  • Assistant Account Executive: Mary Cherwien
  • Digital Account Director: Amy Wiedemann
  • Digital Account Supervisor: Audrey Jersin
  • Digital Account Executive: Ben Ortega
  • Digital Assistant Account Executive: Ashley Su



  • VP Creative, Broadcast Content: Mary Clare Baquet
  • EVP/Discovery AD Sales:  Scott Felenstein
  • SVP/Discover AD Sales: Harold Morgenstern
  • VP/Discovery AD Sales: Lauren Gastwirth
  • VP/AD Sales Marketing: Judy Choe  
  • Director/AD Sales Marketing: Mark Lewis
  • Account Executive: Stacy Tobin
  • Account Executive: Jin Chon
  • Director/Digital Marketing: Julia Benedict
  • Executive Producer: Matt Katzive
  • Executive Producer: Mary Claire Baquet
  • Producer: Gina Scarpulla
  • SVP Branded Entertainment: Michelle Theissen