United’s “Heart” is in the Right Place

By Matt Van Hoven 

Directed by Jamie Caliri of Barrie D’Rozario Murphy, this United piece is the latest from a campaign that launched during the Olympics.

Unlike most of the campaigns that have been released during the ’08 Olympics, “Heart” (and “Sea Orchestra”) stay focused on the client, the subject and the story, without hacking American athletes. These pieces are mesmerizing, and will hopefully make you happy.

Barrie D’Rozario Murphy is a start-up Minneapolis shop. As for their United work, we say well done, chaps. “Heart” and “Sea Orchestra” (shown below) are two of five pieces in the “Time to Fly” campaign. “Heart” is below, and “Sea Orchestra” can be found after the jump.