IPG Mediabrands agency UM, Adweek’s U.S. Media Agency of the Year, appointed Arielle Garcia as its first chief privacy officer.
Garcia will be tasked with launching and overseeing UM’s privacy program, including setting its strategic direction, developing and implementing policies and procedures and creating education and training. She’ll also be responsible for leading IPG Mediabrands’ Privacy Taskforce while continuing to oversee operations and compliance for the ExxonMobil account.
“Arielle has played a key role in cementing UM’s standing as the industry leader in privacy and brand safety,” UM U.S. CEO Lynn Lewis, Adweek’s Media Executive of the Year, said in a statement. “Given her extensive work in a critical space that continues to grow and define our industry, Arielle will be on the front lines of the dialogue and debate around privacy-related developments and trends while driving a ‘culture of compliance’ for our agency, clients, partners and the industry at large.”
Before this expanded role, Garcia served as vp, business operations and compliance for the ExxonMobil and Accenture accounts, leading 23 markets for the former for about seven years.
The appointment follows IPG Mediabrands introducing its Media Responsibility Principles last month.
“UM has long been at the forefront of brand safety and privacy, and as the ecosystem evolves, we are doubling down on how we can do even better,” UM U.S. chief digital and global brand safety officer Joshua Lowcock said in a statement. “Releasing our IPG Mediabrands Media Responsibility Principles was an important step, and with Arielle at the helm of our privacy practice, we will take our privacy and brand safety capabilities to the next level.”