IPG Mediabrands Lay Out 10 Media Responsibility Principles

Guidelines urge companies to protect the communities they serve

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IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility.

Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the communities that a brand serves,” Lee said.

He explained that the principles were developed as a response to the Black Lives Matter movement and brands’ increased awareness of “the importance of making hate speech or incitement to violence in media unacceptable,” as well as “recent



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