The Bellwether Report takes a look at the UK’s ad-industry, namely the spending (and projections for spending) that England’s agencies can expect year in and year out. As expected, 2009 looks bleak — an outlook that should be enticing to those who still have ad budgets. Furthermore, companies that aren’t wimping out of the ad-game will have less competition and should be able to get discounted work, right?
“Some 75 percent considered that financial prospects facing their industries had deteriorated compared to three months ago. Just 4 percent saw an improvement.”
The report, shared by Reuters offers a grim view of the future — at least for those companies that haven’t convinced their clients to keep the money flowing. Let’s not forget that the companies that do best during a recession are typically those that maintain or grow their advertising ventures, likely for the reasons we mentioned above: less competition and more value for the dollar. Well in this case, the pound.
